McLaren Racing CEO Zak Brown and Ford CEO Jim Farley are no strangers to competition in motorsports.

Both Brown and Farley are actively involved with their respective brands, often representing them with on-track appearances at events and races. This weekend, both executives are set to compete in IMSA-owned Historic SportsCar Racing (HSR), which will host a Saturday morning race prior to the Rolex 24—the IMSA Classic.

The IMSA Classic, which debuted last year, not only kicks off the 2026 HSR season but also opens race day for the Rolex 24 by honoring iconic cars and drivers that have helped pave the way for modern sports car racing.

Brown is set to take the track in a 1990 Jaguar XJR-10, while Farley will drive a 2002 Riley & Scott Inc. MKIIIC-004.

Both cars feature rich histories. Farley’s prototype finished second at Daytona and third at Sebring in 2002 and also competed at Le Mans that same year. Brown’s Jaguar was campaigned in the IMSA Championship for the better part of three seasons by the Tom Walkinshaw Racing Jaguar Team.

For Brown, this weekend marks his first appearance in HSR competition, while Farley brings prior experience in the series, having competed as recently as 2023 alongside world champion Formula 1 engineer Adrian Newey.

Even with his lack of HSR experience, the McLaren Racing boss is no stranger to vintage racing, having competed in historic events across the United States.

Nevertheless, the opportunity to have both Farley and Brown on the grid is special for a historic exhibition race. Given their busy schedules during Rolex 24 weekend, their participation is expected to draw significant attention to the Saturday morning run.

The HSR IMSA Classic lead-up begins Thursday with a 30-minute practice session at 3:45 p.m. ET. Qualifying follows Friday at 8:40 a.m. ET, with the qualifying race set for 6:30 p.m. ET. Saturday’s 30-minute exhibition race is scheduled to begin at 8:50 a.m. ET.