Nick Ho is making his name known in the world of motorsport. The 21‑year‑old Dutch driver is competing in his debut season in the Porsche Carrera Cup Deutschland, driving the bright yellow McDonald’s‑sponsored #98 Porsche 911 Cup car. He is aiming for a bigger goal: racing at Le Mans and other major endurance events. The Porsche Talent Pool driver is striving to achieve this by help on track from his GP ELITE teammate Wouter Boerekamps and by combining his International Business studies at Erasmus University Rotterdam with his racing career, using that knowledge to attract more and more sponsors.

Racing with a Business Mind

For the Dutch driver, the study comes to good use.

“It is important to take the business perspective from my studies towards the sponsorship picture,” he explains to GT REPORT. “I can apply a lot of things I have learned to my sponsor acquisition strategy.”

In the past few months, the Elite GP driver has secured several sponsorship deals to keep on racing and move higher up. “I do it all by myself.”

To improve himself even more off track, he gets help from the Porsche Talent Pool Deutschland since this year. “I get media training, but also mental coaching to become a complete racing driver.”

On track, he gets help from his experienced Porsche teammate Wouter Boerekamp. The 30 year old driver said in an earlier interview with us that they know each other well and that it’s special to be working together now.

“Wouter has always been my coach since I started in motorsport. Now he is even my teammate. We can give each other data from ourselves. But now that he also drives, he can also give me certain insights. It is often the other way around, we just complement each other where necessary. You both try your own things, you both have a different strategy. If you can then tell and explain to each other that I am doing things for these reasons, then you often get further together. That works very well.”

For the Porsche Cup driver, the target is clear for this season.

“The goal is to finish at the top in the rookie championship and constantly be on the podium.”

Having scored his first rookie podium at the Red Bull Ring in the second round of the championship, they are on the right track.

“We are more consistent in getting into that position.”

But he knows it won’t be easy to fulfill his goal in the standings. “It’s a competitive field with nine rookie drivers, and some things happened at the start of the season that we had to learn from.”

But in the end he stays positive: “We are making the right steps.”

Late Start; Fast‑Paced Journey

Nick started racing relatively late. “I started karting when I was ten years old; the passion for racing started as well at the same time.”

He grabbed his first prize in 2021. “I became national karting champion.”

After securing the championship, he made the step to racing cars and continued building from there, having raced the previous two years in the Porsche Benelux Championship. “From my parents I always got support, despite them not being familiar with motorsport, which was quite a challenge. We kept improving every year my sponsor network and made steps every time to the point where I am now.”

Looking back at the whole journey, it’s something he doesn’t take for granted.

“I’m very proud of this.”

This weekend he will race the fifth round of the Porsche Carrera Cup Deutschland Championship at the Lausitzring.