BMW & Team WRT will embrace its “spidey senses” this weekend at Road America, sporting a special Spider-Man-themed livery on its No. 24 M Hybrid V8 for the six-hour Motul SportsCar Endurance Grand Prix in honor of the upcoming film Spider-Man: Brand New Day.
The unique partnership helps promote BMW’s involvement in the new Spider-Man film, which hits theaters this Friday, July 31, and features the brand’s iX3 and 5-Series in pivotal roles throughout the movie.
The car’s design features the recognizable Spider-Man branding, complete with the superhero’s crest across the front hood and a comic-style image of Spider-Man on the shark fin. The entire car is decked out in the Marvel character’s signature red, blue, and white color scheme.
Team WRT and BMW join the likes of Porsche Penske Motorsport and Pfaff Motorsports in unveiling special liveries for the weekend. Porsche Penske will run two iconic throwback liveries on its pair of Porsche 963s, while Pfaff Motorsports will showcase the corporate colors of team and race sponsor Motul across its Lamborghini Temerario GT3.
All three teams will hit the track with their eye-catching designs beginning Friday with the weekend’s opening 90-minute practice session at 12:25 p.m. ET. Sunday’s six-hour IMSA WeatherTech SportsCar Championship race is scheduled to take the green flag at 11:40 a.m. ET, with coverage available on Peacock in the United States and on IMSA’s YouTube channel and IMSA.tv internationally.
